Montreal editorial photographer

CONTENT MARKETING USING PHOTOGRAPHY

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Content is king and businesses that realize this and apply it will make gains in their marketing efforts. Below is an example of interior photography I created for the Laurentian based company Construction Panache. Panache uses images of their completed projects on their portfolio website to show potential clients what they have already achieved. Furthermore these images will supply content for their social media; Instagram, FaceBook and on their Google Places listing. Strong visual content is key to grabbing attention and creating engagement with clients. In a few hours of work, I was able to create weeks of content for Construction Panache to use in their daily marking mix. Are you looking to make inroads within your market? Give me a call and lets make a plan for that together.

Solo Traveler Portrait Session - Mont-Tremblant

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Solo travel can be a wonderful way to explore the world without anyone interrupting your plans. However, there are only so many selfies one can take. Why not consider hiring a local photographer to help in capturing your memories?

10 YEARS OF MONTREAL FASHION WEEK

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Montreal, March 23, 2005. Images from Montreal Fashion Week, Oscar Leopold and Envers Fall / Winter collection shows. One of the earliest fashion events I ever photographed. One that led to a 10 year working relationship with La Semaine de mode de Montréal / Montreal Fashion Week. Official Montreal Fashion Week Photography Team 2005 - 2015. (Created with Canon 10D / Canon 200mm F2) View More Images

Mackenzie Tour - PGA Tour Canada - Final Two Rounds

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Over the past weekend, I photographed the PGA Tour Canada stop in Montreal, the Mackenzie Investments Open at Elm Ridge Country Club. Hired directly by the PGA for the second consecutive year, my contract was to document the play of as many players as possible over the two final rounds, and then pick up and follow the leaders into the final holes. Taylor Pendrith, from Richmond Hill, Ontario, won the Open with a tour record final score of 28 under par over 4 days. Below are some of my favourite images from the competition as well as a link to the PGA Tour Canada website.

Shambhala Music Festival 2019 - 100 Photos

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Shambhala Music Festival is an annual multi-day non-stop electronic music party held on the 500 acre Salmo River Ranch in Southern British Columbia. My role for the last four years has been to document the work of the 180 person volunteer medical team. The following gallery is my 100 favourite images from Shambhala 2019.

C2 Montreal 2019

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By Allen McEachern

C2 Montreal wrapped last Friday night. This year marked my 7th edition as one of the official photographers of C2. My role in this edition was to cover the speakers and events of the Cabaret venue. Great master classes and tons of insight into the trends of today and tomorrow. Here are a few of my favourite images from #C2M19.

Inside Montreal's Metro

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These images represent a portion of a larger corporate image bank that I created for the L'Autorité Régionale de Transport Métropolitain (ARTM). A wonderful example of public works design in Canada during 1960’s and 70’s.

SHAMBHALA MUSIC FESTIVAL 2018

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By Allen McEachern

Since August 2016, I have had the privilege of being the Shambhala Music Festival Medical photographer. My role is to document the work of the 150 person volunteer medical team as they work to keep festival goers health, happy, and sometime, alive. Here is a collection of my favourite images from Shambhala 2018. Please feel free to leave your comments. (Handheld / Ambient Light / Canon 1D X / 85mm f1.2 / 50mm f1.2 / 24-70mm f2.8 / 16-35mm f2.8 / 70-200mm f2.8)

Urban Mobility - A 3 Season Corporate Stock Shoot for the ARTM

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During the Summer, Autumn, and Winter of 2017, I had the great pleasure and honour of creating a corporate image bank for the then newly formed Autorité Régionale de Transport Métropolitain (ARTM). This one mother agency consolidated 35 separate transportation agencies in to one large company. With no existing image licenses under the new corporate identity, the ARTM hired me to create a body of work which they could draw upon for their marketing and communications. All of the images that I created were shot on location, were not staged, and had to be free from identifiable people and company logos. This is exactly my wheelhouse. The main themes were interconnectedness, urban mobility, active communities, and usability. Here are few of my favourites from the 1200 images I submitted to them.

Movin'On 2018 by Michelin - My Top Five Images

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Last week Montreal hosted the 21st edition of Michelin's conference on global mobility - Movin'On. This three day event is produced by C2 Montreal. Movin'on brings global leaders in the transportation industry together for dynamic talks and networking activities. My role is to capture images of all the main speakers. My images are used for media hand outs, social media, and of course, by Michelin in their marketing and promotion efforts. Here are my top 5 images selected from over 15000 captures. (Click on the images for a larger view and captions)

A Week Long Shoot in Panama for Traffic Coffee

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By Allen McEachern.

Some of my favourites from my recent trip to Bouquete, Panama + Playa Venao, Panama.

SHAMBHALA 2017

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By Allen McEachern

I have just returned from Salmo, BC and the 20th edition of the Shambhala Music Festival. My contract is to document the work of the 130 person volunteer medical team. A team made up of paramedics, doctors, nurses, psychiatrists, and advanced first responders. Aside from offering basic first aid, the medical team operates a full capacity emergency room complete with an ICU. The worse cases attended by the medical staff are often from mixing heavy drug use, or overdosing. I think to understand the work of the medical team, you need to understand the environment that is Shambhala. Hopefully these select images help.

C2 Montreal 2017 Photo Highlights

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By Allen McEachern

Over the past five years, I have had the tremendous pleasure to be one of the official photographers of C2 Montreal. Every spring I look forward to the week of C2. The content, space, participation, and logistics of this project are impressive. As one of 5 photographers my take is limited to the main conferences and general movement from place to place. Here are some of my favourite images from C2 Montreal 2017. 

Photo Content for Small Business Marketing

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By Allen McEachern.

Content is king and it is everywhere. Content marketing is essential for small business to be found in today's digital market place. Our clients, new, existing, and potential, all interact with content across a multitude of platforms - Instagram, Facebook, LinkedIn, Twitter, Pinterest, our websites, blog posts, search engines, and the list goes on... Adding strong visual content to our marking mix can dramatically enhance the chances of being found by clients, and more importantly remembered; or even better, having our content shared. 

Small business owners can use photography to their benefit. Here is a great example. Haricot Traiteur in Montreal has hired me a few times now to create content for their marketing. In one day we created multiple images that were used throughout a six month period - Facebook posts, portfolio updates, email marketing etc.

One day of photography = six months of content. Do you want to learn more about how photography can help your business be found, be remembered? Contact me to find out how I can help you. Follow me on Instagram to see how I am helping small businesses become discoverable.

How Construction Companies Can Promote Their Work

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Allen McEachern.

Content is king! In the age of search, content does a lot to drive organic search to our businesses. Keeping fresh content rolling of the press is a sure way to improve SEO and get clients through the door. Why not show them what you do. Create a social media page or a portfolio site where prospective clients can see your completed work. A commercial photographer specializing in interior and architectural photography can do a lot to help promote your business. Have a question? Get in touch. Here are some images I did for Construction Panache in Mont-Tremblant.

3 Reasons Why You Need A Good Portrait

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By Allen McEachern.

Who doesn't have a social media account today? Are you representing a business? Are you a professional? An entrepreneur? When was the last time that you made an objective review of the images you present of yourself on-line? It might be time to enlist the services of a professional photographer to help streamline your image. Here are three ways that a good portrait works to your benefit.

1. A strong confident portrait is often the first impression others get of us. How many times have you been contacted by someone you don't know? How many of us go and search the person on the internet? We look for a picture, make our impressions. People in business need to be in control of their image. A current, professional portrait is a good way to stay ahead.

2. A professional portrait does not have to be a boring headshot. This is a great opportunity for you to take charge and control the message, to sculpt the opinion that other people form about you. Get creative, let your personality shine. Be yourself. It will work in your favour.

3. Portraits add a human element to the buying process. Like true horror, what we do not see is often more scary than what we do see. Show people your confidence. Make you and your staff available to be seen. Make a human link by showing yourself. Remember, a website is always open for business. Putting a good portrait on your about page can make sure there is someone in the store at all hours.

Photographing Big Corporate Events

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By Allen McEachern.

Photographing large, multi-day corporate events is something I truly love to do. The combination of all the moving parts that make these events so amazing also offer a lot of visual stimulation and inspiration for me. Large scale production - lights, sound, sets, talented and interesting speakers, access to industry leaders, creative spaces, other production teams, tons of people, networking, movement, working as a team, 12+ hour days, working closely with clients, sending images to media in almost real time, seeing your work live beyond the event, capturing a moment, sculpting a message...all of this without loosing site of why I am there...to create strong, clean, visually engaging creative content to help my client market, promote, share, sell, and explain. Do you attend large corporate events? What are your thoughts and experiences? Below are a few of my favourite images from events I photographed in 2016.

Follow Along on Instagram

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By Allen McEachern.

I have made a commitment this year to exploring the potential of Instagram. My plan is to use the platform to share assignment work during 2017. I am welcome to any suggestions or feedback you can offer as to how to get the most (fun) out of using it. All comments welcome. Please follow by clicking the link below.

https://www.instagram.com/allenmceachern/

New Portraits

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By Allen McEachern.

A few new additions to my People Portfolio. 

Normand Laprise of Toqué & Patrice Demers of Patrice Patissier