By Allen McEachern.
Who doesn't have a social media account today? Are you representing a business? Are you a professional? An entrepreneur? When was the last time that you made an objective review of the images you present of yourself on-line? It might be time to enlist the services of a professional photographer to help streamline your image. Here are three ways that a good portrait works to your benefit.
1. A strong confident portrait is often the first impression others get of us. How many times have you been contacted by someone you don't know? How many of us go and search the person on the internet? We look for a picture, make our impressions. People in business need to be in control of their image. A current, professional portrait is a good way to stay ahead.
2. A professional portrait does not have to be a boring headshot. This is a great opportunity for you to take charge and control the message, to sculpt the opinion that other people form about you. Get creative, let your personality shine. Be yourself. It will work in your favour.
3. Portraits add a human element to the buying process. Like true horror, what we do not see is often more scary than what we do see. Show people your confidence. Make you and your staff available to be seen. Make a human link by showing yourself. Remember, a website is always open for business. Putting a good portrait on your about page can make sure there is someone in the store at all hours.
